TOW #10- Acura Safety Commercial

“When you don’t think of them as dummies, something amazing happens”. This was the quote from one of the best commercials I’ve seen in a while. This week I chose an Acura commercial as my TOW. I saw this commercial on TV and although most commercials usually annoy me, I thought this commercial was very powerful. The author, who is obviously Acura, is a big name car company. In the commercial they are expressing the idea that their cars are very safe and that safety features are important to the making of the car. To do this the commercial take place in a car safety center where they crash cars in order to see how safe they are. A man walks into the scene and turn on the lights. Dramatically he starts loading safety dummies into a car that they will crash. Only thing is that these dummies are human people who just don’t move. After loading them in he gives them a serious look and then launches the car. Then it goes to a black screen saying the quote I used earlier.

            The thing that makes this commercial so effective is the juxtaposition between the dummies and the humans. Because Acura swaps them it send a message to the audience. It reminds them that Acura doesn’t just make a car without considering the safety of the people, the audience. The use of humans instead of dummies makes the commercial a lot more personal and makes you appreciate Acura for caring about us.

            On top of that, another tool widely used throughout the commercial is dramatic music. People often don’t think about the music that goes into TV and movies but if it wasn’t there, things would be completely different.  Acura is obviously talking about the safety of drivers so they needed music to exemplify their tone, seriousness. The music makes it a little sad but shows that safety isn’t a joking matter to them. This helps express their idea that safely matters most.

            I thought the commercial was very powerful and very good. You can watch it with this link below:

https://www.youtube.com/watch?v=DfvpF4RRGAE

TOW #9- Borrowing From Solar and Chip Tech to Make Diamonds Faster and Cheaper By JOHN MARKOFF

     

(A picture from the original article. Depicts the atomic structure and look of the synthetic diamonds)

    It can create smiles and it can create wars. Diamonds are one of the most sought after substances in the world. Until recently diamonds have been mined in unethical and environmentally unfriendly ways but as outlined in the article “Borrowing From Solar and Chip Tech to Make Diamonds Faster and Cheaper” by John Markoff, scientists have created a new technique to synthesize these diamonds in a lab. Although synthetic diamond aren’t a new technology, John Markoff, a senior writer for the New York Times, explains how technology from a solar power company has help develop a new way to make them which costs just as much as the ones that are mined. By layering these diamonds one atomic layer at a time, these new diamonds can be made in a lab using plasma. Written for a general audience, the author uses well-chosen facts in order to exemplify how revolutionary this technology can be.

            Throughout this article, the author uses these facts to show how similar the diamonds are to natural ones. In the article Markoff writes, “According to Mr. Roscheisen, the new process will make it possible to manufacture large quantities of Type IIa diamond, a pure white material that represents 1 to 2 percent of all natural diamonds” (Markoff para 11) . This quote utilizes two different devices. It quotes a reliable source and then gives a statistic. The combination of these two allow for the audience to better believe the statistic given. The audience can better understand how closely related these diamonds are to the ones that come from the earth. Then when Markoff goes into talking about how this could stop the unethical extraction of natural diamonds from the earth, this quote helps show why it would stop the mining of diamonds.

            I believe that Markoff achieved his purpose well and made the article very hopeful for a future without blood diamonds. 

Link:

http://www.nytimes.com/2015/11/12/science/borrowing-from-solar-and-chip-tech-to-make-diamonds-faster-and-cheaper.html?rref=collection%2Fsectioncollection%2Fscience&action=click&contentCollection=science&region=rank&module=package&version=highlights&contentPlacement=6&pgtype=sectionfront&_r=0

IRB #2- A Deadly Walking by Matt Richtel

       For my second IRB I decided to read A Deadly Walking by Matt Richtel. It is a book about how our mind isn't meant to multi-task. It is set up in a way which shows the true dangers of activities such as texting and driving. I was recommended this book by my mother. Because I am a young driver she believes this book will be good for me.

TOW #8- IRB #2: This Changes Everything by Naomi Klein

          My IRB, This Changes Everything by Naomi Klein, was a book written for people like me. Part 2 and part 3 of this book, which was the second half of my read went into many persuasive details. The Intro and part 1 laid out the problem while the rest laid out the solution. Although climate change and global warming is a major problem, it lacks the backing that a real movement needs. Many people believe that science will come up with a solution to our crisis but results can’t be predicted. Many think that the rich can help us, like Richard Branson, a billionaire who donated 3 billion towards the cause yet the money did nothing. And many believe that there isn’t a problem at all. This books purpose was to show that the only solution, the only viable solution, starts with us readers. I don’t think much of global warming and believe it to be not that big of a worry, but I have the wrong mindset. The only solution to this crisis that Klein lays out in this book is through the power of democracy. “Only mass social movements can save us now.” This book was meant to persuade bystanders to the issue, like me, to help fuel this crisis and change our capitalistic system that relies so heavily on coal and she did this well.

            A device that I would like to comment on was how Naomi Klein juxtaposed the global warming crisis to slavery. In the past part of the book, Klein writes, “While not equivalent, the dependency of the U.S. economy on slave labor—particularly in the Southern states—is certainly comparable to the modern global economy's reliance on fossil fuels” (456). I honestly thought this was a very bold move by Klein. Slavery is a very touchy topic, even today, so for Klein to compare it to this crisis is risky. Someone could take it the wrong way that would only demean her purpose. She is trying to convince people that this is a serious crisis and comparing it to slavery doesn’t seem to help that what so ever.

            This was a very interesting book and very well written. Although that last part with slavery kind of confused me a bit I thought the rest of the book was spot on.

(This picture comes from an article titled "10 Terrifying Before and After Photos That Will Silence Global Warming Deniers." I think that if my IRB had any pictures to go along with it, pictures like these would help)