For this TOW, I have decided to do a
Pepsi advertisement that I have seen many times before, but have never looked
deeply into. This advertisement has
the obvious purpose of expressing how Pepsi is better than its competitor,
Coke. Although it cant obviously be seen, the red bottle represents Coke with
its famous red can and white wave on it. This was made so that the audience,
who are soda drinkers, are more inclined to choose Pepsi over Coke. The author,
Pepsi, expressed this message in a number of way that worked great.
One of the most obvious features of
this advertisement is the background. It is blue like the Pepsi can. I don’t really
know what the name of this deceive is, but I believe it is effective. By having
the background blue, it adds emphasis on the other can, the Coke one. It
perhaps makes it stand out and seem like and outsider as though to make it seem
unappealing.
The other most prominent device is
the personification of the straw in the drinks. The advertisement clearly
juxtaposes both can to one another. Everything is the same about them. The angle,
the water drips, the top. The only difference is the straws that go into them.
The Coke straw seems to be putting up a struggle, as though it doesn’t want to
go into the can. The Pepsi straw on the other hand is in without a fight. This personification
of the two straws is meant to show that it doesn’t want to go into the Pepsi,
which makes it seem unappealing to the audience looking at it.
This advertisement is simple and doesn’t
have a lot going on. But I believe that it is super effective. Pepsi’s
advertisement team clearly knows what they are doing and I am sure that this advertisement
has made them some money.
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